AUC Press Kit

Brand Guidelines

Brand Guidelines

“The Gladiator”, our symbol, represents perseverance, strength and technology. To maintain consistency and professionalism, a few simple guidelines should always be followed when using our logo.

The Guidelines

  • Our primary logo, used for most applications, contains two basic elements: the Atlantic University College wordmark and the Gladiator symbol. They should never be separated or adjusted.
  • When printed in color, color logos should appear only in the colors shown here.
  • Use the appropriate watermark when designing over light or dark backgrounds.
  • When printed in grayscale, our logo should be black.
  • Maintain legibility when reversing the logo out of colored, patterned or photographic backgrounds. When placing the logo on a colored background, it should be reversed out with sufficient contrast. Photography with too much texture creates noise and insufficient contrast for the logo to be legible.
  • Maintain sufficient open space around the logo for legibility and prominence.

Minimum Size

When reproducing our logo, be conscious of its size and legibility to maintain its communicative function.

Generally, our logo should never appear less than 1" tall in printed materials, and no less than 100px tall in digital materials.

Misuse

The AUC logo has been carefully designed and should never be altered in any way. See the examples illustrated here on how NOT to use the logo. This examples do not include all instances of misuse. 

The Atlantic University College Logo

Color Logo

Digital and TV (RGB)

PNG (600 px)

EPS

AI

Full Color for Print (CMYK)

EPS

AI

Light Monochrome Logo

Digital and TV (RGB)

PNG (600 px)

EPS

AI

Dark Monochrome Logo

Digital and TV (RGB)

PNG (600 px)

EPS

AI

For questions or clarifications to any of these brand standards, please contact:

Deanery of Technology and Innovation

technology@atlanticu.edu