Atlantic University

Brand Resources and Guidelines

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Logo Usage Guidelines

To maintain consistency and professionalism, a few simple guidelines should always be followed when using our logo.

  • Our primary logo consists of the Atlantic University wordmark and the AU icon. Its composition should never be modified or adjusted.
  • When printed in color, use only the colors specified in this document.
  • When printed in grayscale, the logo should be either black or white.
  • Ensure legibility when reversing the logo out of colored, patterned, or photographic backgrounds. It should be reversed with sufficient contrast against the background.
  • Maintain adequate open space around the logo to ensure legibility and prominence.

Minimum Size

When reproducing our logo, ensure its size and legibility to preserve its communicative function. Specifically, our vertical logo should never be smaller than 3/4 inch (0.75") wide in printed materials and 50 pixels wide in digital formats. The horizontal logo should not be less than 1 inch wide in print or 20 pixels in height online. The icon should not be printed smaller than 1/4 inch (0.25") or sized less than 20 pixels on the web.

Colors

The AU logo oficial purples and cyan. Here you can find the Hex, RGB and CMYK color codes

Misuse

The AU logo is meticulously crafted and must not be altered. Refer to provided examples for improper usage. The logo must use official colors and retain its original proportions, typeface, and design elements. Previous versions of the logo are strictly prohibited from use. The examples in this document do not cover all potential misapplications.

  • DON'T alter the proportions of the logo.
  • DON'T change the color of the logo.
  • DON'T change the typeface of the logo.
  • DON'T use an old logo. Please observe that these obsolete logos must not be employed in any current branding or representation.

For questions or clarifications regarding these brand standards, please contact: [email protected]

Revised on June 26, 2024