Brand Guidelines

“The Gladiator”, our symbol, represents perseverance, strength and technology. To maintain consistency and professionalism, a few simple guidelines should always be followed when using our logo.

The Guidelines

• Our primary logo, used for most applications, contains two basic elements: the Atlantic University wordmark and the Gladiator symbol. They should never be separated or adjusted.
• When printed in color, color logos should appear only in the colors shown here.
• Use the appropriate watermark when designing over light or dark backgrounds.

• When printed in grayscale, our logo should be black.
• Maintain legibility when reversing the logo out of colored, patterned or photographic backgrounds. When placing the logo on a colored background, it should be reversed out with sufficient contrast. Photography with too much texture creates noise and insufficient contrast for the logo to be legible.
• Maintain sufficient open space around the logo for legibility and prominence.

Minimum Size

When reproducing our logo, be conscious of its size and legibility to maintain its communicative function.

Generally, our logo should never appear less than 1" tall in printed materials, and no less than 100px tall in digital materials.

Misuse

The AU logo has been carefully designed and should never be altered in any way. See the examples illustrated here on how NOT to use the logo. This examples do not include all instances of misuse. 

Colors

The AU logo uses five colors. Below you can find them annotated in Pantone, Hex, RGB and CMYK.

Read the Issuu version of these Guidelines

For questions regarding our brand standards, please contact:

Marilyn Adorno
Director of Technology and Innovation
[email protected]
(787) 720-1022

Revised on 08 29 2023